Your business is only as good as the vendors you partner with. But what considerations should small business owners keep in mind when evaluating vendors as potential business partners? Transparency If you don’t trust your vendor, you won’t benefit from hiring them....
The number one problem most businesses face isn’t getting customers to come to their business, it’s retaining those customers once they do come. By providing a constant assessment of how your business is interacting with customers, mystery shopping can increase...
Sales is not a science, but there are ways to improve your results through modern methods. One such technique has been developed to make closing clients easy: the sales funnel. A sales funnel is a marketing strategy that outlines a customer’s journey from potential...
Your company logo is crucial to your brand identity. It’s a representation of the company values, that should inspire action and foster brand loyalty with your target audience. Whether you’re rebranding or just starting, you need to put a lot of thought and effort...
Inbound marketing strategies have led many companies toward success. Unfortunately, misconceptions about this advertising technique have also pushed just has many companies to fail. To make the most of this marketing style, there are three common misconceptions you...
Everyone who works in sales has that one lead they just can’t close. Every lead has their own personality and needs, so it can be hard to meet those on the spot. These precise sales steps will ensure you have the means to tailor your approach to the personality of any...
Discover the step-by-step marketing plan that turned simple email campaigns into $47,000 in revenue in just three months — and how you can apply these proven strategies to grow your own business.
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