Social media platforms like Facebook, Instagram, and Twitter are continually expanding their advertising tools, and properly utilizing them is a full-time job. To ensure you’re making the most out of your Twitter presence, here is what you need to know. Stay...
It’s an exciting time for every aspect of business, including marketing. In light of recent events, some companies have to completely overhaul their advertising strategies to meet the shifting demands of their clients. However, by addressing these trends now, you...
It’s not uncommon for a business to drop down in the search engine results. It may have happened to you. One day, your business is one of the top results for a branded or prominent keyword, then the next day, your business is at the bottom of page one, or worse, on...
While we’re all adjusting to how the business landscape is changing, it’s a great time to evaluate opportunities for improvement in your business plan. One area many small-business owners are exploring is their SEO (Search Engine Optimization) marketing strategy. A...
Millennials are the largest living generation, making them either the biggest threat or the biggest opportunity your business will see in 2020. If you haven’t been doing your research, you may find that marketing to millennials requires some additional work on your...
All too often, companies agonize over the best possible brand name, and then rush through the naming process for products. Don’t fall into that trap. Things like choosing an unflattering product name or even just having the wrong product packaging can be costly. If...
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