After getting new customers, many business owners assume they’ll stick around — but why should they? That’s the question a great retention strategy will help answer for you. Over 70% of customers will leave a business due to unsatisfactory customer service. A big part...
Some of the greatest joys in life come from the relationships we create. When we find a person we connect with, we rarely forget or let them go. That’s why you — yes, you, the business owner — need to be on the front page of your company’s story. In print. Why print?...
Making new friends in business is challenging when interacting with people naturally drains you. You might actually enjoy meeting new people, but it wears you down faster than most. What do you do? No. 1: Set yourself up for success. Your introversion is likely a key...
Marketing is arguably one of the most creative aspects of running a business — and it’s the most important to track and collect data on. Understanding your customers begins with understanding their feedback; knowing which marketing tactics are working for them (and...
The pandemic has forced many companies not only to restructure their business, but also shift their focus and brand image going forward into 2021. Rebranding is a great time to catch your customers’ attention, but it’s most important for you to leverage your external...
Postcard marketing, as a form of direct-mail marketing, might seem a little odd in today’s age of email and social media. As it turns out, a little “oddness” is exactly the secret ingredient your marketing campaign may need. Whether you’re mailing promotional coupons,...
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