How to Build Habit-Forming Products

#222 Episode Summary:   ABOUT NIR EYAL: Nir Eyal is the author of “Hooked: How to Build Habit-Forming Products.” Nir has distilled years of research, consulting and practical experience to write a manual for creating products people love. He has taught at the...
How To Become More Persuasive

How To Become More Persuasive

In his world renowned book, “Influence: The Psychology of Persuasion”, Robert Cialdini, the ‘Godfather of Influence’, talked about what you should put INTO a message to increase the likelihood people would want it. When Robert wrote his book...
Getting Clear On The REAL Problem

Getting Clear On The REAL Problem

According to Keith Cunningham, one of the world’s foremost authorities on business mastery, the problems most of us are dealing with are not even really the problems. When Keith spoke at Genius Network®, he asked everyone in the room to think of one of their...