As a business owner in our current situation, you have a lot on your plate, including taxes. While the IRS is usually a source of stress, they’re doing their part to help those in need, including companies. If you’re still working through your taxes, here is what you...
As a small-business owner, you have a lot on your mind right now. Demand is in flux, and with the virus spreading, you have to make some hard decisions about how to handle remote work. But you do have options and resources at your disposal, including your AFEUSA...
April is Women’s History Month, and Facebook COO and Lean In founder Shery Sandberg is one of the world’s most history-making women in business today. Speaking at a panel co-hosted by Stanford Law School, Lean In, and the Hamilton Project about how women can level up...
Customers aren’t driven only by the cold hard facts when determining what they’re willing to pay for a product. In fact, psychology can play a powerful role in determining the optimal price point for your product. As you hone in on your optimal pricing strategy, here...
Being strategic about tax planning is a central way to grow wealth as a small business owner and tax season is right around the corner. Here are a few write-offs every business owner should know about and, if possible, take advantage of. Cell Phone Bills Just because...
Billing is a complex issue for companies to handle, as every market and business plan is different. If your system is lacking in any way, though, it can be detrimental to your customer experience. Here are a couple of signs you need a new billing system. Competitors...
After years across agencies and enterprise marketing teams, I’ve found that most underperformance isn’t a creative problem — it’s a misunderstanding of how real people make decisions, and fixing that gap changes how marketing actually drives growth.
Nearly 70% of Google searches now end without a click. If your business is still optimizing for a world that rewarded keywords over clarity, you are already behind.
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