April is Women’s History Month, and Facebook COO and Lean In founder Shery Sandberg is one of the world’s most history-making women in business today. Speaking at a panel co-hosted by Stanford Law School, Lean In, and the Hamilton Project about how women can level up...
Customers aren’t driven only by the cold hard facts when determining what they’re willing to pay for a product. In fact, psychology can play a powerful role in determining the optimal price point for your product. As you hone in on your optimal pricing strategy, here...
Being strategic about tax planning is a central way to grow wealth as a small business owner and tax season is right around the corner. Here are a few write-offs every business owner should know about and, if possible, take advantage of. Cell Phone Bills Just because...
Billing is a complex issue for companies to handle, as every market and business plan is different. If your system is lacking in any way, though, it can be detrimental to your customer experience. Here are a couple of signs you need a new billing system. Competitors...
During the holidays, we often find ourselves rushing to get our loved ones the perfect gifts, but what about our customers? A holiday gift is a great way to endear yourself to consumers, but finding the perfect present can be a real hassle. What is appropriate? What...
If e-commerce is a staple of your business model, shipping and handling costs can keep you up at night. For any business, especially an e-commerce-driven company, overpriced shipping could send profit margins plummeting. Take a t-shirt company, for example. The price...
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