September Newsletter 2020

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Making SEO a Highly Effective Long-Term Marketing Tool

Making SEO a Highly Effective Long-Term Marketing Tool

If you’ve finally started a company blog and put in all the effort to write posts, create tags, and enhance search engine optimization (SEO) for your content, it’s very exciting to post and send out to your email list. You might be eagerly awaiting people to find your...
These Response Mechanisms Still Work

These Response Mechanisms Still Work

All of your advertising should have response mechanisms on them. My friend and GeniusX® Member, Jason Fladlien, talks about how anything you are selling, you want to put information in front of it. Before people read a book, they are asking themselves WHY they should...
Struggling to Keep Customers? Build Loyalty by Staying in Touch

Struggling to Keep Customers? Build Loyalty by Staying in Touch

During a pandemic, it’s easy to see lots of reasons why many businesses are losing customers right now. But that doesn’t mean you’re completely helpless — in fact, this might be the best time to impress consumers by reaching out to them through a beautiful, mailed...
Influencing What?

Influencing What?

Don’t base your self-esteem, self-worth, how you feel about yourself, and what you think of others based on how many followers you, or they, have. Don’t base it on how many people pay attention to you, or them. We live in a world where so many people are trying to get...
2 Tips to Make Your Packaging Current and Unforgettable

2 Tips to Make Your Packaging Current and Unforgettable

If you could improve your first impression on a first date, you probably would. The same mentality should apply to product packaging. Nearly 72% of American consumers say packaging influenced their purchasing decision. Whether you’re thinking about shipping products...
The New Facebook Messaging Scam to Watch Out For

The New Facebook Messaging Scam to Watch Out For

Imagine you’ve suddenly gotten a Facebook message from someone you trust, like a great aunt. They ask if you’ve recently seen any good real estate. You wonder, why are they asking? Your great aunt says she’s recently gotten a $150,000 government grant and she’s...
Signing Up For Suffering

Signing Up For Suffering

As an Entrepreneur, at times, you’re signing up for suffering. I talk about E.L.F.® Marketing (Easy, Lucrative & Fun!). I talk about having an E.L.F. Business versus a H.A.L.F.™ Business (Hard, Annoying, Lame and Frustrating). And, at the same time,...

August Newsletter 2020

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Make It Easy For People To See What They Want

Make It Easy For People To See What They Want

As a Business Owner and Entrepreneur, you want to bring people into your Business in a way where you know what your Clients want and you help them get there. If you know where people are and where they want to go, it’s your responsibility to develop an EASY plan and...