#318 Episode Summary:
Who else wants 6 eternal truths from 6 of the greatest advertising legends that ever lived? Brian Kurtz delivers these, and more, in this quick episode of I Love Marketing.
Brian Kurtz has been a serial direct marketer for over 35 years and never met a medium he didn’t like…and while he’s had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only “a good idea at the time…
Here’s a glance at what you’ll learn from Brian in this episode:
- 6 eternal truths from 6 of the greatest advertising legends that ever lived
- The biggest reason for unsuccessful advertising that destroys sales and what to do instead
- How to understand your customer even better than they understand themselves
- One advertising advantage that trumps everything else (HINT: It has nothing to do with your creative or copy)
- A profitable (often overlooked) lesson that can make all you advertising more successful
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
How Do I Deal With Fear?
A question I’ve been asked is “How Do I Deal With Fear?” Whether you are trying to start something new or get to the next level, many people try to ‘overcome’ or ‘conquer’ fear. To a certain degree, that may work for a period of time. However, the question is really:...
Lessons Learned From a Half Billion Dollars of Product Launches
#284 Episode Summary: In this Episode, you’ll discover the Lessons Learned from a Billion Dollars in Product Launches, getting people to WANT your products, how to generate more sales by providing value, and more with Genius Network Alumni Jeff Walker. Jeff is a NY...
The Lego Principle Can Make You Richer: Marketing Automation Done Right
#281 Episode Summary: In this episode, you’ll discover how the LEGO principle can make you richer, marketing automation done right, the power of a playbook and more with Genius Network Member Brad Martineau. Brad is the founder of SixthDivision, a company that helps...
