Millennials are the largest living generation, making them either the biggest threat or the biggest opportunity your business will see in 2020. If you haven’t been doing your research, you may find that marketing to millennials requires some additional work on your end to ensure your efforts aren’t wasted. Here are a few tips to make sure your millennial marketing strategy is effectively reaching this demographic.

Hello, E-commerce

According to BigCommerce.com, millennials make 54% of all purchases online, which stands in sharp contrast to previous generations. Those online purchases are highly influenced by online reviews and are likely to be made on a mobile device, meaning that optimizing your mobile processes for fast and convenient purchasing is more important now than ever.

Earn Their Loyalty

One of the ways brands can gain that loyalty is by interacting with millennials on social media — according to Forbes, 62% of millennials say that they are more likely to become a loyal customer to a brand if the brand interacts with them on social media. And remember, just posting a few pictures and promotions is no longer enough: Millennials value personal, real time interaction with brands.

Give Back

Millennials expect brands to give, not just profit. A sure way to earn their loyalty is by choosing a charitable cause and supporting it. Take for example Patagonia’s dedication to environmental activism or Starbucks’ initiative to pay for their employees to go to college. When marketing to millennials, ask yourself: What does your company value, and how can you make that part of the way you market to millennials?

Millennials are entering their prime earning years. There are a lot of them, and how you connect — or fail to connect — with these customers will determine the future growth or stagnation of your company. And if you’re not already a member of AFEUSA, now is an excellent time to join. Our members enjoy discounts on services from E6 Agency that can help you connect with your clients, including help with social media implementation.