Just because your customers are engaging with your business on one platform right now doesn’t mean that will always be the case. People change, and the way you market your business should change with them. Otherwise, you’ll lose out on revenue and valuable relationships with your customers. If you have cold feet about diversifying your marketing strategy, here are some benefits that might convince you to give it a try!

Inspiring Customer Loyalty

When you follow your customers to their preferred platforms, whether that be social media, an email list, or a print newsletter, you signal that you’re willing to meet them where they are rather than forcing them to come to you. That lets them know that you care about them and compels them to stick with you as well.  

Mitigating Risk

You don’t leave your financial portfolios undiversified (if you’re smart), so why would you do that with your marketing. If the only way you market to your customers is through email, that might work for a little bit, but chances are they’ll move on to other platforms, rendering your only marketing useless. Instead, build a following on social media, start a podcast, write some books, or send a monthly newsletter. That way, if one marketing channel capsizes, you’re not left completely underwater. 

Gathering Valuable Data

In this day and age, any data you can gather on your customers and how they engage with your business is valuable. And the more marketing channels you have, the more valuable data you’ll have to move forward on other initiatives. As you continue to grow and diversify, any new data you discover will help you take your next steps. 

Attracting New Customers 

More than just engaging with current customers, the more marketing channels you invest in, the newer customers will be aware of your business. Plus being on platforms with already existing customers can let new customers see how you interact with them. So what are you waiting for? Start a Twitter account, make a podcast, write a white paper, or do whatever it takes to maximize your business’s marketing today!