But November and December together are about a sixth of the year. Nobody would write off two months in the spring. You’d never look at March and April and decide they don’t count. The only thing different about these two months is that they come at the end, where it’s easy to lump them in with “next year” instead of treating them as part of this one.
Plenty can happen in eight or nine weeks. You can land a few new clients. You can finish the project that’s been half-done since summer. You can raise your prices for the new year, update your website, or clean up the loose ends that would otherwise follow you into January. None of these needs a fresh start. They just need you to keep going.
There’s a practical payoff too. While many of your competitors are coasting, the owners who keep working steadily through the end of the year tend to start January with momentum: a full pipeline, a clean slate and fewer leftovers. That’s a much better way to begin a year than starting from scratch.
You don’t have to hit every goal you set in January. Pick one or two that still matter, and use the time you have left to move them forward.
Article contributed by
The AFE Editorial Team