Postcard marketing, as a form of direct-mail marketing, might seem a little odd in today’s age of email and social media. As it turns out, a little “oddness” is exactly the secret ingredient your marketing campaign may need.

Whether you’re mailing promotional coupons, announcements, and other officers, there’s a good chance your target consumer will read it. Think about all the emails you ignore every day. Now consider that over 86% of consumers take their time to read mail. That’s why direct mail marketing brings in 10% more new customers than email.

Maybe you’re thinking, that can’t be true. Postcards aren’t as easily interactive as an email or social media. How are customers going to be motivated to look into buying easily and quickly? Think again. QR codes are swelling with popularity in 2021. Thanks to nearly all smartphones having a QR code reading function, it’s easy for anyone to pull up their camera app and read a QR code off a postcard and go straight into your website, video, or wherever you’d like to take your new leads.

Postcards are one of the most affordable ways to put something tangible, even valuable (with an enticing deal), into your consumer’s hands. It adds a sense of legitimacy and professionalism to your business, and best of all, not many other people are doing it today. This is the best time to jump in the game and mix up your marketing strategy!

If you’re an AFEUSA member, you can get started on this quicker than anyone else with our partner, Newsletter Pro. Their design, writing, editing, and direct-mail strategy experts can help you get started — and if you want to customize your direct-mail marketing even more, consider joining AFEUSA to get unique member discounts on creating your own print newsletter!