When your small business is really small — and we mean just you — then it can seem redundant to try and encapsulate your business identity through social media and marketing. It’s just your own identity, right? When your small business is really small — and we mean just you — then it can seem redundant to try and encapsulate your business identity through social media and marketing. It’s just your own identity, right? 

This is a common mistake — and one that can cost your business thousands in revenue. 

When a consumer looks for the perfect product or service, they might be drawn to the company with the best reviews available. But if you don’t have a huge track record, that doesn’t mean your business has to fall behind. Having a strong voice and brand identity becomes more important than ever. How do you catch your consumer’s eye? You can’t soothe their pain points better than anyone else if you can’t grab their attention. 

You can build your brand in multiple ways:

• Engage with consumers directly through Twitter, Facebook, and even LinkedIn
• Write content (newsletters, for example) that provides value to consumers for free, without asking anything first
• Create a distinct image for your company that stands apart from the crowd

Building a brand is clearly more than putting on a new logo, but if you need help rebranding, it’s easy and affordable for AFEUSA members. You’ll have access to awesome discounts with services like E6 Agency for your graphic design needs, or The Newsletter Pro for building your brand’s relationship with your clients on a monthly basis. Don’t miss out and upgrade your brand by becoming a member today!