There are many philosophies about branding — but when’s the last time you heard someone philosophize over a great cold email? Luckily, they’re more related than you think.

Mastering the art of a cold email is important. Much of our social and business communication is digital these days, and making our interactions quicker, faster, and more effective seems to be the direction we’re always pushing in.

Yes, a great cold email starts with a short and sweet opener, only about 4–5 sentences total. It also asks to start a conversation rather than sell a product or service. But why should people bother interacting with you at all?

You need to give them a reason. Your first step? Build a trustworthy brand.

A brand isn’t just your logo. It’s your reputation. If you aren’t making time to learn new things, overdeliver for your customers, give away free advice, and connect with peers in your industry, then chances are nobody is talking about you. Leave links in your email signature to your active blog, podcast, or informational YouTube channel. Even if it’s a cold email, you want your business to be in their atmosphere, easy to search on Google so they can discover your credibility. You create the magic.

Your brand’s logo and visual effects matter, too, of course. That creates magnetism. And if you need a fresh coat of paint on your business branding, become an AFEUSA member and you’ll get over 20% in savings from the E6 Agency, a design, development, and data IT company that can completely personalize their services to your needs. They’ll happily work around your budget and goals to give you affordable solutions to all your branding and IT challenges.