In the digital age, the marketing landscape can shift in an instant. As we move forward into 2020, here are three trends that aren’t going anywhere…

Social Media Shopping

Social media shopping is exploding right now. If your business features an e-commerce component, shortening the sales funnel can drive up conversions dramatically. Nothing screams efficiency like the ability to take users from potential customers to buyers with the click of a button, and we predict this trend to become the new normal.

Personalization

Gone are the days when sending out an email blast to a generic list of subscribers counted as effective marketing. In 2020, automation will continue to grow, making it more essential than ever to connect with your customers and stand out from the crowd. Segmenting your email list — and tailoring content based on past performance data — will continue to grow as a trend. Making sure your customers feel like you know them as individuals.

Flywheel Marketing

Conceived by HubSpot, flywheel marketing focuses on the idea that you should be constantly engaged with your customers. Built on the trilogy of attracting, engaging, and delighting customers, flywheel marketing strives to nurture the customer relationship to drive long term growth, not just close a sale. With the digital age making interactions with customers easier than ever, 2020 is an excellent time to rethink your marketing strategies and refocus on the long term.

Interested in re-upping your marketing efforts? Access to benefits like 20% off of social media services and data management from E6 Agency is just one of the ways joining AFEUSA can help you.