How a “wrinkle” can make or break your success.
Brooke and Steve are a successful young couple. Both professionals, they earn an excellent income. Both are aware of how important it is to make a good visual impression. That’s why they decided to have one of Brooke’s teeth capped.
It would improve her smile and make her feel even better about herself. Off they went to a well- known dentist for an examination and estimate. The dentist did his work efficiently, examined the x-rays, and confidently told them it would be a fairly simple procedure that would cost $600.
Wanting to discuss it privately, they told the dentist they would think it over.
When they got into their car Steve asked Brooke what she thought. They looked at each other, the way people do when they know what the other is thinking.
Smiling she said, “Did you see the uniforms the staff was wearing?” Steve smiled too and said, “Yes, and they were all so wrinkled. Clean, but wrinkled.”
The decision to invest $600 to improve Brooke’s appearance was made, but not with the dentist whose staff had the wrinkled uniforms!
Think about it, if that dentist didn’t care enough about how his staff looked, why would he care how Brooke looked? Silly, you may say. But not at all, it’s the little things that get to people. Sure, the dentist was good at his profession, but in Brooke’s and Steve’s mind, he wasn’t a professional.
So ends the story of the $600 wrinkle.
Joel Weldon
Inspirational Content Writer and Speaker
Here’s What You Can Do:
- Pay closer attention to the “little things”, even little things you may not think are important. The finest meal at the best restaurant in town will remain uneaten if just one thin strand of hair is found in the salad. A dirty, sloppy, greasy auto shop shows the car owner what type of repair job he can expect on his engine. The salesperson who’s late for the appointment unconsciously communicates to the customer that product delivery time may also run late.
- Become an example of professionalism in all you do. Look, act and be the person you want others to look up to and respect as a top professional.
- Give the customer/client credit for being intelligent, observant and aware. Don’t let yourself get away with using beautiful color brochures covered with finger marks, business cards that look dogeared, or letters and price quotes with typos and misspellings.
- Check everything, and act as if your life depended on things being right.
-Joel Weldon
