The Association for Entrepreneurship USA
Success by Association
The Association for Entrepreneurship USA serves independent and small business leaders across all 50 states through community involvement, peer mentoring and education. By joining forces for greater purchasing power, we offer todays entrepreneur the competitive edge needed to compete in todays digital world.
Discussion Forum
Entrepreneurship can be tough, but you don’t have to go it alone. Connect with other entrepreneurs.
Newsletters
Learn about member benefits and AFEUSA news from our past newsletters.
Library
A collection of resources to help you achieve your entrepreneurial goals.
Joel Weldon
Get some inspiration from one of the country’s top motivational speakers.
Recent Articles
What Sheryl Sandberg Wants Women to Know About Negotiating
April is Women’s History Month, and Facebook COO and Lean In founder Shery Sandberg is one of the world’s most history-making women in business today. Speaking at a panel co-hosted by Stanford Law School, Lean In, and the Hamilton Project about how women can level up...
How to Talk to Your Employees About Rising Health Costs
No employer looks forward to telling their employees about an increase in health insurance costs, but in our current climate, the reality is that most employers are going to have to navigate that conversation sooner or later. When it’s your turn to communicate with...
Power Up Your Job Descriptions to Attract the Right People
Creating just the right job description is tough, but it’s an essential part of attracting and retaining the right employees. According to Recruiterbox.com, the sweet spot for length is somewhere between 700–2,000 words. For context, that is between two-and-a-half and...
3 Centuries of Black Entrepreneurs in America
February is Black History Month, and it turns out black entrepreneurs have been soundly kicking butt in business since the 1800s. Whether laundering clothes for goldminers, persisting to become the wealthiest African American alive, or making the right product for the...
Three Surprising Psychological Truths About Pricing
Customers aren’t driven only by the cold hard facts when determining what they’re willing to pay for a product. In fact, psychology can play a powerful role in determining the optimal price point for your product. As you hone in on your optimal pricing strategy, here...
Tech that Will Reshape Marketing in the Coming Decade
Ten years ago, flip phones were still around. Today, most of your target customers carry a bright, shiny smartphone in their pockets, and those smartphones have revolutionized the way businesses connect with their customers, from social media to search optimization....
Three Inspirational Female Business Leaders
March is just around the corner, and it’s Women’s History Month. While women still only compose a tiny fraction of leaders at top companies in the US, that number is growing, and American girls have more and more female role models in business every year. Here are...
3 Tips for Marketing to Millennials in 2020
Millennials are the largest living generation, making them either the biggest threat or the biggest opportunity your business will see in 2020. If you haven’t been doing your research, you may find that marketing to millennials requires some additional work on your...
3 Tips for Naming a New Product
All too often, companies agonize over the best possible brand name, and then rush through the naming process for products. Don’t fall into that trap. Things like choosing an unflattering product name or even just having the wrong product packaging can be costly. If...
How to Create a Mission Statement That Gets Acknowledged
A strong mission statement that both your employees and customers can buy into can give your business clarity and purpose. But what is it that makes an effective mission statement? Your mission statement should answer the question, “What does my business do and why do...
Choosing the Right Product KPIs
Without strong KPIs in place, you’ll be left guessing about your product’s performance. Choosing the right KPIs starts with making sure you’ve optimized the goals you have set for your product. The best KPIs are tied to a goal that is measurable, and keeping track of...
Essentials When Creating Buyer Personas
Creating a buyer persona is foundational to your business strategy. From product design to content creation, if you don’t know who you’re selling to and why they want to buy your product, the battle is lost before it has begun. Here are a few key considerations when...