Consumers have the market in their hands; take control by gaining their loyalty. Align your brand with your customer’s goalsThe most genuine tip for keeping customer loyalty is to portray your brand honestly. Be relatable. Pro-tip: use your marketing strategies to...

People buy from people they trust. That’s the not-so-secret secret. If your customers trust you and your business, they will buy from you. As simple as that is to understand, getting customers to a point where they trust you is a little less intuitive. The bottom line...

It’s the goal of any business, no matter what size or what products or services they sell, to generate revenue. To do that, businesses need to generate leads. More than that, though, if you’re hoping to turn leads into customers, you can’t just expect any old lead...

Just because your customers are engaging with your business on one platform right now doesn’t mean that will always be the case. People change, and the way you market your business should change with them. Otherwise, you’ll lose out on revenue and valuable...

If the success of businesses like Starbucks and Panera through the pandemic proves anything, it’s that loyalty programs work. Loyalty programs, in short, make customers feel as though a business is intentionally offering them products and services that they are...