Think back to the worst month you’ve had in this business. Not a rough one. The worst one. The month a big client left with no warning, or the invoice you were counting on didn’t come, or you got sick in the middle of a deadline, or you looked at the bank balance and did the math on how many weeks you had. You remember it. You may not like remembering it, but you can.
Here’s the thing about that month: it ended. You’re reading this, which means you got through it, and you probably got through it with less than you have now. Less experience, fewer clients, fewer savings, a shorter list of people you could call. Whatever you’re facing this week, you are facing it as a person who has already handled something worse, with fewer tools.
Solo operators tend to forget this, because the business lives in the present tense. The current problem always feels like the biggest one, because it’s the one in front of you, and because there’s nobody around to say “remember when you thought the last one would sink you?” An employee has coworkers who remember the bad quarter. You have to be your own institutional memory, and most people don’t bother.
So bother. Keep a running list, somewhere you can find it, of the things that nearly took you out and didn’t. One line each. The client who left. The month with no income. The project that went so wrong you thought you’d have to refund it. Next to each, what you did about it, in a few words. Not a journal, not a reflection exercise. A record. The kind of thing you’d keep on a company you were investing in, because it tells you what the company does under pressure.
When the next bad month comes, and it will, that list is what you read. It won’t make the problem smaller. It makes you accurate about who’s dealing with it. The person on that list has a track record that the person panicking at the desk has forgotten. They’re the same person. The list just reminds you.
This week
Start the list today, before the week gets going. Three entries: the three worst stretches you’ve had in this business, one line each, and what you did. Save it where you’ll find it in a hurry. That’s the whole assignment. The next time you need it, it’ll be there, and it’ll be true.
Article contributed by
The AFE Editorial Team