You may have heard the phrase: “The world doesn’t revolve around you.” But, if it doesn’t revolve around you, then who does it revolve around? It’s YOUR life. And YOUR world actually DOES revolve around YOU. It really does. Most of the time you are thinking about YOUR life, YOUR family, YOUR desires, YOUR dreams, if YOU got enough sleep, if YOU’RE bored, if YOU’RE hungry… You’re thinking about YOUR life.
In order to do good Marketing, you need to understand your Client’s world revolves around THEM. They are thinking about THEMSELVES.
It would be great if we lived in a world where you can be really good and really care, and people would just show up and give you money for the value you provide. But if it was that easy, everybody would be Entrepreneurs and Business Owners – and most people aren’t. To the degree you talk to THEIR desires, THEIR hopes, THEIR fears, THEIR dreams, you will be a more Effective Marketer.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
Reduce Distractions, Get Focused and Build a Great Business
#233 Episode Summary: ABOUT VERNE HARNISH: Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO) and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” and WEO’s “Advanced Business” executive program both held at...
Copywriting Panel Highlights with 5 of the Most Influencial Copywriters Alive
#403 Episode Summary: Solve any problem, build a successful business, and create the impact that you desire through copywriting. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go...
Selling Your Company for Maximum Value
Joe Polish interviewed Rob Follows (watch it here) on his expertise around helping Entrepreneurs achieve maximum value when selling their businesses. Rob has been involved with or led $100B in transaction value, so when he was asked about some of the fundamentals...
