When I was a dead broke carpet cleaner, 2 huge insights I realized changed my life forever. They were:
- Learning Direct Response Marketing
- Focusing on Continuity
Learning Direct Response marketing changed the game for me. It allowed me to understand the type of marketing that is not only the most effective, but also the most ethical.
To me, Direct Response marketing is time management marketing. It’s selling in advance. Selling is what you do when you’re on the phone or face-to-face with somebody. Marketing is what you do to properly position that “somebody” in front of you (either on the phone or face-to-face).
Continuity is simply this: It takes just as much time, energy, and money to make a single sale as it does to make a continuity sale. I wish I had learned this much earlier in business. You will put the same amount of effort into making a one-time sale as you will in enrolling the buyer into something that produces recurring revenue.
Automating how often people give you money AND creating a consistent stream of Clients equals a more E.L.F. – Easy, Lucrative, and Fun business and life.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
Great Copywriters Are Not Delivered by a Stork
#333 Episode Summary: There are seven attributes that all the best copywriters in the world share. Brian Kurtz shares them with you. Here’s a glance at what you’ll learn from Brian in this episode: Great Copywriters Are Not Delivered By A Stork: Brian reveals insider...
What’s The Scooby Snack?
The Excitement of a New Purchase The moment someone decides to purchase your product or service, they’re filled with excitement and anticipation. This initial burst of enthusiasm is a powerful motivator that drives the decision to buy. However, this excitement is...
How to Protect Yourself from Crime Online
#189 Episode Summary: Marc Goodman is a global strategist, author and consultant focused on the disruptive impact of advancing technologies on security, business and international affairs. Over the past twenty years, he has built his expertise in next generation...
