When I was a dead broke carpet cleaner, 2 huge insights I realized changed my life forever. They were:
- Learning Direct Response Marketing
- Focusing on Continuity
Learning Direct Response marketing changed the game for me. It allowed me to understand the type of marketing that is not only the most effective, but also the most ethical.
To me, Direct Response marketing is time management marketing. It’s selling in advance. Selling is what you do when you’re on the phone or face-to-face with somebody. Marketing is what you do to properly position that “somebody” in front of you (either on the phone or face-to-face).
Continuity is simply this: It takes just as much time, energy, and money to make a single sale as it does to make a continuity sale. I wish I had learned this much earlier in business. You will put the same amount of effort into making a one-time sale as you will in enrolling the buyer into something that produces recurring revenue.
Automating how often people give you money AND creating a consistent stream of Clients equals a more E.L.F. – Easy, Lucrative, and Fun business and life.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
John Jantsch
#33 Episode Summary: John shares the number one obstacle to referrals How to create your clients dream come true experience Dean and John trade referral getting strategies PLUS: what to say up front to set the stage for referrals by Joe Polish Founder of Genius...
Lifecycle Marketing
#317 Episode Summary Small businesses are winning the big business game. Increased conversions and boosted income are yours for the taking if you do this one simple thing. Clate Mask is co-founder and CEO of Infusionsoft and co-author of the New York Times...
Businesses Are Built On Problems
Businesses solve problems for a profit. The good news is there's ALWAYS problems. Problems are the raw material businesses are built on. Yet, a lot of people in business don't want any problems... Some people in business have this illusion when starting their own...
