What business are you in? Go ahead and answer that question, and then keep reading…
Okay, did you think of the business you are in? Well, it’s a bit of a trick question, because the real business you are in is: The Arithmetic Business. All of us are. The fact is, if you can put a promotion or campaign out into the world and it brings a return, you can keep doing that because of the arithmetic. You keep going as long as the math makes sense.
There IS psychology making the arithmetic work, of course. For example, if people want what you are selling, the only thing standing in the way of them giving you money for it is fear. If you remove the fear, they will buy.
Most advertising and marketing is so boring no one pays attention to it. So, you want to make your marketing compelling. As my friend Dean Jackson says, “A compelling offer is 10x more powerful than a convincing argument.”
You have to get the word, the offer, the message, the imagery, all aligned with compelling people to stop in their tracks and take action. This is why you can go broke at a 50% response and get rich at a 0.1% response. It depends on the offer and the list. Ultimately, marketing is applied psychology, and the arithmetic that makes it work.
Remember this: The money fairy is not going to show up and just crap money. So, you have to dig into the arithmetic and understand the psychology.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
Feeling Worthy
Here’s my attitude: “I’m not entitled to anything, and nothing is going to come to me, without creating value first.” This is something I learned from my good friend, and Founder of Strategic Coach, Dan Sullivan. “Imposter Syndrome” is one of the biggest things...
The Importance of Ideas and Seeking to Improve Them
#434 Episode Summary: Dean and Joe discuss the importance of developing and nurturing good ideas as part of your overall goal to produce amazing results. If you’re looking to improve your results both personally and professionally, be sure to listen carefully so that...
How Are You Wired?
I think there are mission-based Entrepreneurs and there are obsession-based Entrepreneurs. Mission-based Entrepreneurs are very methodical. They like boring businesses. I have a good friend who is an incredibly smart marketer and he thrives when business is boring and...
