What business are you in? Go ahead and answer that question, and then keep reading…
Okay, did you think of the business you are in? Well, it’s a bit of a trick question, because the real business you are in is: The Arithmetic Business. All of us are. The fact is, if you can put a promotion or campaign out into the world and it brings a return, you can keep doing that because of the arithmetic. You keep going as long as the math makes sense.
There IS psychology making the arithmetic work, of course. For example, if people want what you are selling, the only thing standing in the way of them giving you money for it is fear. If you remove the fear, they will buy.
Most advertising and marketing is so boring no one pays attention to it. So, you want to make your marketing compelling. As my friend Dean Jackson says, “A compelling offer is 10x more powerful than a convincing argument.”
You have to get the word, the offer, the message, the imagery, all aligned with compelling people to stop in their tracks and take action. This is why you can go broke at a 50% response and get rich at a 0.1% response. It depends on the offer and the list. Ultimately, marketing is applied psychology, and the arithmetic that makes it work.
Remember this: The money fairy is not going to show up and just crap money. So, you have to dig into the arithmetic and understand the psychology.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
Educate People In Advance
When I was a Dead Broke Carpet Cleaner living off credit cards, I had to figure out how to successfully sell something nobody wanted to buy: Carpet Cleaning. One of the very first things I did before the internet even existed was I created a “Consumer’s Guide To...
Marketing That Gets You Customers
#387 Episode Summary: Are you fishing in the right pond? Listen in as Dean Jackson and Joe Polish answer audience questions about increasing your prospects and conversion rates with wildly effective marketing techniques. In this episode, Joe and Dean discuss how to...
How To Create A Loyal Tribe
Most people aren’t “loyal” unless there is such Value-Creation that people grant you business because they see you as one-of-a-kind. My dear friend, and Founder of Strategic Coach®, Dan Sullivan calls it a Value Creation Monopoly. This is where you don’t get business...
