#278 Episode Summary:

In this episode of  I Love Marketing, Psychology Professor Dr. Robert Cialdini–The Godfather of Influence–discusses an important skill covered in his new book Pre-Suasion – A Revolutionary Way to Influence and Persuade. During this interview, Dr. Cialdini will share the one word guaranteed to make you more persuasive, a two-step process for making any action more impactful, and much more.

Here’s a glance at what you’ll learn from Dr. Cialdini in this episode:

• Why Dr. Robert Cialdini wrote his new book “Pre-Suasion: A Revolutionary Way to Influence and Persuade”.
• Getting to YES: Robert shares some fascinating case studies and techniques you can use that are scientifically proven to increase the number of yes answers you receive .
• How to use ethical persuasion to positively impact people’s lives.
• This One Word Makes You More Persuasive: Research has shown that when you ask for people’s opinion – it’s a mistake. Why? The reason is because when you ask for someone’s opinion, they take a mental step away from you and go inside themselves for the answer. If instead of asking for someone’s opinion you ask for _ _ _ _ _ _, they will take a mental step toward you, feel more connected to you and become more engaged in the conversation with you.
• Robert explains what Pre-Suasion is and how you can use it to achieve greater success.
• When Persuasion Backfires: Sometimes a company’s use of persuasion can lead to a repelling of star team members while leaving only the manipulators. Here’s how to make sure this doesn’t happen to you.
• Robert gives you a simple 2-step process that makes anything and everything you do much more persuasive.
• If you want to become more influential, here’s one key skill used by the most successful persuaders in the world.

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