Customer satisfaction is an essential component of running any successful business. A company’s livelihood rests on its customers or lack thereof. Suppose you don’t have the support of your loyal customers and aren’t gaining any new ones. In that case, your chances of maintaining a profitable business are slim to none. That is why it is so important that you exceed the expectations of your customers. To do this, you must go above and beyond your customers’ simple needs. How can you do this? By following the tips below.


1.) Look for small opportunities to go the extra mile

Whenever you can try to show your customers a little appreciation. This can be expressed in many different ways. Include an additional item in their package before sending it off. A handwritten note. Consider customer appreciation day, or annual holiday parties to give back to all the support they’ve brought your way. Even the smallest of gestures can make someone’s day and leave behind a lasting impression.

2.) Make customers feel special
This can be done by providing little details that show you see each customer as an individual. Its good practice to allow your customers a personalized experience. Starbucks does this by writing each customer’s name on their cups. This suggests that you are eager to know them on a more personal level, not only to make some sales. Who wouldn’t feel special from this?

3.) Offer various methods for contact

Make yourself easily accessible. When a customer needs to contact your business, please don’t make them jump through unnecessary hoops. They also should be on hold for a short period. And when it comes just how they make contact, one-size-fits-all isn’t the case. It’s reasonable that a quick email might be sufficient to address their concern one day. At the same time, another situation may be more complicated and require them to speak with a live person. You should employ various methods to ease your customers’ frustrations, from online pop-up chats to emails to live customer service agents. Which leads us to the next piece of advice.

4.) Address your customers promptly

This is especially important when it comes to resolving customer complaints. Remember that saying, “the customer is always right!” If you make a mistake, admit it, apologize, and move forward with a resolution.

5.) Always be upfront and honest

You wouldn’t want your customers to feel like you are trying to pull one over on them. This will only cause distrust, resulting in them not returning to do business with you. So, stick with what you say. Be as transparent as possible about your services, pricing, and any additional costs they might not be aware of. When you treat your customers with respect, it trickles down the line. This builds a level of trust which will result in them returning.


You can’t go wrong by providing your customers with exceptional services and experiences. By adopting these practices into your business, you are sure to receive some very loyal followers.



Article by
Ava Collins
Content Writer and Researcher

Student award winner Ava Collins