There is a formula for knowing what to charge for your products and services. Do you want to know what it is? Are you ready? Here’s the formula…
The formula for what you charge is based on your ability to sell it.
That’s the formula. Selling is influence; Marketing is storytelling. The more effective you are at selling and marketing your products and services, the more you can charge. How do you do it?
It goes back to what Robert Collier wrote in The Robert Collier Letter Book: “Always enter the conversation already taking place in the customer’s mind.”
Learn about human behavior, and be the most valuable person you can be.
How can you put this into action?
Ask yourself:
- What is the RESULT your product and/or service produces?
- WHO will best benefit from that result?
- How can you DEMONSTRATE the result to them?
There are so many people out there with problems you have solutions to.
If somebody wants what you are selling, the only thing standing in the way of them giving you money for it is fear; If you remove the fear, they will buy. Remember: If you’re in Marketing, you’re in the fear removal business.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
How to Go From Offline to Online to Offline Success
#304 Episode Summary: How to Go From Offline to Online to Offline Success – discover the most important direct marketing lessons he’s learned from 30+ years of experience and over 1.3 billion pieces of mail with Brian Kurtz. Brian Kurtz was formerly the VP of...
Podcast or Perish
#289 Episode Summary: In this Episode, you’ll Discover Podcast or Perish: why now is the best time for you to podcast, how you can podcast, how the democratization of media impacts you and your ability to grow your reach with NEW Media, and more with Genius Network...
What To Do Follows What You’re Trying To Do
When it comes to anything you are going to do, personal or professional, if you know what to do, you can solve the problem. As Anthony Greenback says in The Book of Survival, "To live through an impossible situation, you don’t need to have the reflexes of a Grand Prix...
