There is a formula for knowing what to charge for your products and services. Do you want to know what it is? Are you ready? Here’s the formula…

The formula for what you charge is based on your ability to sell it.

That’s the formula. Selling is influence; Marketing is storytelling. The more effective you are at selling and marketing your products and services, the more you can charge. How do you do it?

It goes back to what Robert Collier wrote in The Robert Collier Letter Book: “Always enter the conversation already taking place in the customer’s mind.”

Learn about human behavior, and be the most valuable person you can be.

How can you put this into action?

Ask yourself:

  1. What is the RESULT your product and/or service produces?
  2. WHO will best benefit from that result?
  3. How can you DEMONSTRATE the result to them?

There are so many people out there with problems you have solutions to.

If somebody wants what you are selling, the only thing standing in the way of them giving you money for it is fear; If you remove the fear, they will buy. Remember: If you’re in Marketing, you’re in the fear removal business.

by Joe Polish
Founder of Genius Network

Joe Polish

P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.

P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):

  1. Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
  2. Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
  3. I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision

P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision

More Genius Network Articles You Might Enjoy

Supercharge Your Business and Health

#300 Episode Summary: How to Supercharge Your Business and Health with GeniusX and Genius Network Member Harry Massey.   Harry Massey is the co-founder of NES Health and co-creator of the world’s first practical system for reading your body field and then offering...

E.L.F. Everything!

E.L.F. Everything!

Business is solving problems for a profit. If you are a great identifier of problems, and figure out how to make a profit solving problems for people, and become really good at solving a series of problems (or even one problem)... you have a lot of the game figured...

Lifestyle Marketing With Clate Mask

#317 Episode Summary: Small businesses are winning the big business game.  Increased conversions and boosted income are yours for the taking if you do this one simple thing. Clate Mask is co-founder and CEO of Infusionsoft and co-author of the New York Times...