#279 Episode Summary:
In this episode, Genius Network member, Michael Fishman shares the Drivers of Desire – How to Know What People Want and How to Let Them Know You Have It. Michael is a trusted adviser of brands on marketing, positioning and business growth, with special category expertise in health and personal development. He continues to lead the annual Consumer Health Summit which he created in 1994.
Here’s a glance at what you’ll learn from in this episode:
- The Drivers of Desire
- How to Know What People Want and How to Let them Know You Have It
- What You Can Learn from a famous 15 year old painter about Mastering the Basics
- How You Can Bring Certainty to Your Marketing – and Improve Your Results – Why Knowing the Rules (up front) gives you the Freedom to Break Them to Create Breakthroughs
- What Do People Really Want? (It’s not what you think and it goes beyond a conscious choice)
- Why Do People Do What They Do (Understand the deeper reason for this and you can have a greater impact, influence, and contribution)
- The 3 Layers in the Drivers of Desire: ____ Tell, ____ Tell, ______ Tell
- The Drivers of the reptilian and unconscious brain – and what it means for you
- How You can Communicate to the Deep Drivers of Desire (real examples you can use)
- Why answering the question “What is the survival threat?” helps you be more compassionate, understand the psychology (consciously and unconsciously), and speak the language your clients use to articulate their challenges
- And more…
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
The Right Recipe Mix Produces Results
We don't have a resource problem in the world; We have a distribution problem. People have plenty of great ideas and plenty of solutions. The problem is they don't know how to distribute them to the right people, in the right way, that actually does anything... Think...
Interview with Arianna Huffington
#148 Episode Summary: Why we need to redefine success with a Third Metric (A lot of really successful people undermine their health and relationship trying to get two metrics of success: Money and Power…but there is A Third Metric – another way to get success – and...
The Apathy Obstacle: How to Uncover a Huge Cash Windfall Hidden in Your Business
#328 Episode Summary: Do you know the hidden assets that could potentially be worth millions to you? How does one market to the apathetic? Join Joe, Dean, and Jason for an inside look at marketing wins that can make you a lot more money Here’s a glance at what you’ll...
