Any problem in the world can be solved with the right sales letter.
Your sales letter could be a video, a podcast, a webinar, a written sales letter… When you’re attempting to bring the best Clients, Investors, Partners, etc. into your company, it’s a matter of communicating in the most powerful, effective way. This is where MARKETING comes in.
If you think of your sales letter, or video, or webinar, etc. as a conversion mechanism – you want to create a “Control”. In the Direct Mail world, people send out an initial sales letter and it converts. That sales letter becomes the “Control”. Your job is to always beat the Control.
At Boardroom Inc., they used to have a big sign on the wall that said, “The Control Is The Enemy.” Again, you want to have a “Control” – and then you want to beat it.
Here’s what to do now: Determine what mechanism you’re going to use to communicate and convert people consistently. Get this right and you can have people pre-interested, pre-motivated, pre-qualified, and pre-disposed to do business with you.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
How a Book Can Help You Generate a Million Dollar Business
#419 Episode Summary: In this episode you’ll learn how to leverage the power of a book as a marketing tool to increase your sales and grow your business. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about...
Electronic Slavery: Do You Value Likes Over Life?
The world of social media... There are many people who put more effort into getting “likes” than they do pursuing their own lives. Almost every social media company hires attention engineers. Their entire job is to design their platform in a way that keeps people...
How to Rock the Room, Communicate with Impact
#266 Episode Summary: In this episode Victoria Labalme, a member of the Speakers Hall of Fame and strategic performance coach to elite entrepreneurs and executives, talks about taking yourself and your customers out of the “conveyor-belt mindset.” She shares her own...
