Any problem in the world can be solved with the right sales letter.
Your sales letter could be a video, a podcast, a webinar, a written sales letter… When you’re attempting to bring the best Clients, Investors, Partners, etc. into your company, it’s a matter of communicating in the most powerful, effective way. This is where MARKETING comes in.
If you think of your sales letter, or video, or webinar, etc. as a conversion mechanism – you want to create a “Control”. In the Direct Mail world, people send out an initial sales letter and it converts. That sales letter becomes the “Control”. Your job is to always beat the Control.
At Boardroom Inc., they used to have a big sign on the wall that said, “The Control Is The Enemy.” Again, you want to have a “Control” – and then you want to beat it.
Here’s what to do now: Determine what mechanism you’re going to use to communicate and convert people consistently. Get this right and you can have people pre-interested, pre-motivated, pre-qualified, and pre-disposed to do business with you.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
John Jantsch
#33 Episode Summary: John shares the number one obstacle to referrals How to create your clients dream come true experience Dean and John trade referral getting strategies PLUS: what to say up front to set the stage for referrals by Joe Polish Founder of Genius...
Lifecycle Marketing
#317 Episode Summary Small businesses are winning the big business game. Increased conversions and boosted income are yours for the taking if you do this one simple thing. Clate Mask is co-founder and CEO of Infusionsoft and co-author of the New York Times...
Businesses Are Built On Problems
Businesses solve problems for a profit. The good news is there's ALWAYS problems. Problems are the raw material businesses are built on. Yet, a lot of people in business don't want any problems... Some people in business have this illusion when starting their own...
