Any problem in the world can be solved with the right sales letter.
Your sales letter could be a video, a podcast, a webinar, a written sales letter… When you’re attempting to bring the best Clients, Investors, Partners, etc. into your company, it’s a matter of communicating in the most powerful, effective way. This is where MARKETING comes in.
If you think of your sales letter, or video, or webinar, etc. as a conversion mechanism – you want to create a “Control”. In the Direct Mail world, people send out an initial sales letter and it converts. That sales letter becomes the “Control”. Your job is to always beat the Control.
At Boardroom Inc., they used to have a big sign on the wall that said, “The Control Is The Enemy.” Again, you want to have a “Control” – and then you want to beat it.
Here’s what to do now: Determine what mechanism you’re going to use to communicate and convert people consistently. Get this right and you can have people pre-interested, pre-motivated, pre-qualified, and pre-disposed to do business with you.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
Your Brain on Love: The Science of Attraction
Does your heart need rewiring? Listen in as Amy Chan, Founder of Renew Breakup Bootcamp and Author of Breakup Bootcamp, shares the first steps to take if you’re someone looking for a healthy, meaningful, and loving relationship. In this episode, Amy, Joe, and Dean...
5 Secrets To Getting Good In The Information Industry
There was an Entrepreneur who had reached out to me some time ago looking for some help to grow their Business. Let's say his name was "Steve". I thought about who might be most useful for Steve to talk with, and I realized Genius Network® Member Jason Fladlien would...
Use Crowdfunding to Increase Your Reach and Define Your Customers
#211 Episode Summary: GENIUS NETWORK PRESENTATION WITH SLAVA RUBIN, CO-FOUNDER OF INDIEGOGO Slava Rubin is the CEO and co-founder of Indiegogo, a company dedicated to revolutionizing the way that people fund what matters to them, and has led the organization to...
