Today’s tip is about… why a Capabilities Statement is so IMPORTANT! 

I often get the question from clients that I coach – “Why is a Capabilities Statement so important?” And I respond, “When you apply for a job, do you provide your resume?” A Capabilities Statement is like your Business’s Resume.

It is important to include the following in your Capabilities Statement:

• Company Data, Logo, Small Business Certifications, DUNS, Cage Code, NAICS, Contract Vehicles
• Core Competencies
• Past Performance/ Experience/ Customers/ Quotes, if available; Descriptions, if appropriate 
• List Agency, Department or Company, Contract #, Value, Timeframe, Brief Description, Highlights of Success
• Differentiators/Uniqueness – should have a clear value statement detailing what makes your company different from competitors 
• Important to use good grammar and spelling; use Acronyms and Government Agency Language 
• Make sure it looks professional: be precise, use bullet points instead of long paragraphs 
• One page, use both sides 
• Pictures are nice: make it visually appealing 
• Include link to company website and make sure that relevant and recent information is included 
• Tailor Capabilities Statements to each agency or prime you meet (I recommend you have one section that tells why that agency or Prime should choose your company – do the research – if you demonstrate to them how you can fit in, it helps them, and they will find a place for you! Be Proactive!)

  If you would like to have your company’s Capabilities Statement reviewed by The Catalyst’s Subject Matter Experts – please email me at leigh.christian@catalystcenter.org We will be happy to provide this service for no charge! We are here for you!

  Leigh Christian
  TechRich 7(j) Project Manager
  (256) 509-1580