More than almost anything, what people want is a RESULT.
In order to get Results, people need Capabilities. Your product, service, and/or company connects people with Capabilities so they can produce a Result.
When it comes to ‘Thought Leaders’, anyone can come up with a thought. Result leaders can be A LOT more valuable.
What you ultimately have when you get Results for people are SUCCESS RECIPES. You have Opportunities every day to collect Success Recipes. These can become an annual book your company released, internal methodologies for making your team more effective, and more.
My friend and co-host of I Love Marketing, Dean Jackson, says, “A compelling offer is 10x more valuable than a convincing argument.”All the happy Clients that have experienced something great with your product, service, and/or company, is a Success Recipe that can be packaged. When you capture and package all the Compelling Recipes that enable your company to deliver Results, it can make your company 10x more valuable.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
24 Hiring Tips For Entrepreneurs
Here are 24 Hiring Tips For Entrepreneurs... Resumes can include references and they are better than nothing. However, they can be mostly lies in print. Have people send you a letter and video instead. Be clear about what you want and what you don’t want. You can’t...
Epiphanies Every Entrepreneur Should Know
#437 Episode Summary: A collection of the most interesting moments and insights from Joe Polish’s sabbatical. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com....
Find And Track The Sweet Spot
When you have certain behaviors happening in your company, you also want to simultaneously be TRACKING those behaviors. You want to have eyes on your actions. Everything costs money. And if it doesn’t cost money, it could cost time, energy, and so on. And a costly...
