More than almost anything, what people want is a RESULT.
In order to get Results, people need Capabilities. Your product, service, and/or company connects people with Capabilities so they can produce a Result.
When it comes to ‘Thought Leaders’, anyone can come up with a thought. Result leaders can be A LOT more valuable.
What you ultimately have when you get Results for people are SUCCESS RECIPES. You have Opportunities every day to collect Success Recipes. These can become an annual book your company released, internal methodologies for making your team more effective, and more.
My friend and co-host of I Love Marketing, Dean Jackson, says, “A compelling offer is 10x more valuable than a convincing argument.”All the happy Clients that have experienced something great with your product, service, and/or company, is a Success Recipe that can be packaged. When you capture and package all the Compelling Recipes that enable your company to deliver Results, it can make your company 10x more valuable.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
Transforming Poop Into Purpose
#353 Episode Summary: Meet Suzy Batiz, Joe Polish, Dean Jackson and 400 more of the World’s Greatest Entrepreneurs at this year’s Genius Network Annual Event! Suzy is going to take you on her incredible journey into building her $700 million empire, tell you how she...
Should You Date Nate: Behind the Scenes Look at One of The Most Bizarre Dating Profiles Ever
#307 Episode Summary: Recently, copywriter Nate Rifkin wrote a sales letter offering himself as a date to women. He built an entire marketing campaign called Should You Date Nate. What happened next was beyond belief. Here’s a glance at what you’ll learn from Nate in...
A Smarter Way To ‘Staying Power’
Sometimes people become intellectually lazy when they don’t “have to” do something. When they are forced to do something, they find a way. As I say, in order to have a breakthrough, you've got to break something. Sometimes that means breaking your comfort zone. A lot...
