More than almost anything, what people want is a RESULT.
In order to get Results, people need Capabilities. Your product, service, and/or company connects people with Capabilities so they can produce a Result.
When it comes to ‘Thought Leaders’, anyone can come up with a thought. Result leaders can be A LOT more valuable.
What you ultimately have when you get Results for people are SUCCESS RECIPES. You have Opportunities every day to collect Success Recipes. These can become an annual book your company released, internal methodologies for making your team more effective, and more.
My friend and co-host of I Love Marketing, Dean Jackson, says, “A compelling offer is 10x more valuable than a convincing argument.”All the happy Clients that have experienced something great with your product, service, and/or company, is a Success Recipe that can be packaged. When you capture and package all the Compelling Recipes that enable your company to deliver Results, it can make your company 10x more valuable.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
Reduce Distractions, Get Focused, and Build a Great Business
#221 Episode Summary: ABOUT BRIAN TRACY: Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. Brian’s goal is to help you achieve your personal and business goals...
Getting Clear On The REAL Problem
According to Keith Cunningham, one of the world's foremost authorities on business mastery, the problems most of us are dealing with are not even really the problems. When Keith spoke at Genius Network®, he asked everyone in the room to think of one of their biggest...
How to Prepare for Presentations and Speaking Engagements
#220 Episode Summary: Joe and Dean take you backstage and show you how they prepare for presentations when they speak to large audiences Dean shares the genesis of his lifelong love of marketing and the biggest transformation it made in his life The #1 question in...
