Risk is inevitable for small businesses pursuing their entrepreneurial endeavors. Strategically mitigating risk means increasing your chance of earning a consistent stream of revenue. New brands attempting to break into an already active sector can face difficulty when working to establish themselves as a reputable brand.

Here are some risk mitigation strategies for small businesses:


Companies with an innovative product/service naturally differentiate themselves from other companies. Standing out from competitors ignites interest in the practicality and design of one’s product. What will make someone want to purchase from your brand? Perhaps it is the unique comfortability, design, or practicality of your product. Ensure that you stand out and advertise why you stand out from different brands. Don’t attempt to mimic a product or service and expect growth.

Competitive Pricing

Small businesses and startups can employ penetration or market-entry pricing when attempting to break through a market. This is when prices are initially offered at a low price to gain a significant share of the market. This strategy aims to attract customers and quickly establish a foothold in the market.

Mentorship and Startup Incubators

Small Businesses can also seek membership in a startup incubator. Early-stage businesses can cultivate and amplify their innovative capacities by engaging with startup incubators. Startup incubators are programs or organizations designed to facilitate the evolution of startups into thriving and viable business entities. Startup incubators provide a physical workspace, training, and clerical support for small businesses looking to penetrate the market.

Insurance Coverage

Small businesses should access business insurance, such as general liability insurance, professional liability insurance, property insurance, and workers’ compensation insurance. Having insurance as a fallback will protect a business’s assets if all else fails.

Legal Counsel

Establish a relationship with a qualified business attorney who can offer guidance on legal matters, review contracts, file paperwork, and represent your business if legal issues present themselves. Legal counsel can also help small businesses register their name, obtain necessary permits and licenses, create an operating agreement, and obtain an employer identification number.



Article by
Zoe Maung
Content Writer and Researcher

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