Define Your Place In the Market

Define Your Place In the Market

As a small business owner, you need to think about what really sets your company apart in comparison to your competitors. One of the key distinctions is between differentiators and price leaders. Price Leader Price leaders compete against competitors on a cost basis...
The Personal Touch Management Style

The Personal Touch Management Style

In this era of business, the needs of the consumer, and your team members, are rapidly changing. To get the most out of your employees, you need to ensure they feel connected to the performance and success of the business. Here are some ways to break down the barriers...
Car Shopping Headaches

Car Shopping Headaches

Unless you’re a car enthusiast, you probably don’t want to spend a lot of free time car shopping, especially as a business owner. As the saying goes, “time is money,” and for entrepreneurs that truly is the case. If you’re not trying to relax, you’re working towards...
Top Enterprise Tech Companies To Know Of

Top Enterprise Tech Companies To Know Of

As technology continues to improve, it’s important to keep an eye on the new tools you can utilize to streamline the way you do business. Even if you don’t need these services right now, having an idea of what these tools are can decrease the headache you face when...
Common Financial Pitfalls That Startups Fall Into

Common Financial Pitfalls That Startups Fall Into

When you’re first scaling your business, the finances involved can be overwhelming. Here are some helpful tips for navigating the finances of your small business or startup. Don’t Trust Your Gut — Really Trusting your gut is a huge thing for entrepreneurs. And while...
Hiring Via Social Media

Hiring Via Social Media

Finding quality employees can be frustrating at times, and social media can make the whole process even more confusing. Running a small business is already very stressful. By using these strategies in your hiring process, you can eliminate another potential source of...
Does Your Age Matter When Starting Your Business?

Does Your Age Matter When Starting Your Business?

In business, timing is everything. Successful business owners are constantly thinking about the right time to launch products or focus on specific types of advertising. And while timing influences a lot of things in business, age is a surprisingly null factor. While...
Emerging Marketing Channels

Emerging Marketing Channels

You really have to be creative about communicating your message to your audience. It’s important to make the most out of any method you invest in. Here is a quick breakdown of the top two channels other marketers are diving into. YouTube YouTube is one of the top...
Is SEO Worth the Hassle?

Is SEO Worth the Hassle?

Search engine optimization (SEO) is both hard to conceptualize and hard to keep up with. Making those most of it can be an uphill battle. A lot of people have a basic understanding of what it is, but haven’t had the chance to fully understand what it stands for. With...
What to Look For in a Legal App

What to Look For in a Legal App

Navigating the legal aspects of starting a new business can indeed be a perplexing and overwhelming experience. As an entrepreneur, you may find yourself grappling with a myriad of questions: How do you officially register your business? Why is it essential to have...