If you want to package yourself, one way to think about it is to find an existing model you love and then wrap your expertise or knowledge around it – or – you can sit down and write the sales letter selling YOU.
To package (and get paid for) your expertise and knowledge, sit down and write the sales letter selling the ultimate solution you wish existed. Don’t be too concerned with whether it will be an online program, or in person, or delivered by others, and so on. There are a lot of different ways you can deliver the expertise. What you need to first identify is what you’re actually selling people.
Sit down and write out the pitch. If you’re unsure how you’re going to deliver it, call it “glop”. Figure out what the “glop” is going to be, and then select your target market.
Ask yourself: “Who am I going to be writing to?” Answering this clearly will help you focus on who you want to be a hero to and what you’re passionate about.
Also, don’t censor yourself as you write the pitch. Don’t overanalyze. You can correct and edit things later.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
Time is NOT Money
There’s a saying that goes, “Time Is Money.” Well, no. I’ve never woken up next to an alarm clock and there was a pile of money there. Relationships Are Money. Money is in relationships. It’s all about how you develop and nurture them. How can you do it? Show up and...
I Love Marketing: The Beginning
#1 Episode Summary: How Dean turned his distaste for “real work” into money How Joe learned to use his smile (and sympathy) to make money The amazing story of the mysterious Jet-Ski Millionaire PLUS: A cliff-hanger ending… Transcript Intro: Feeling distracted, looking...
A Rare and Valuable Skill
I was always very distractible and wanted to do a million different things when I was young. I still am! But the more you can stick with learning a skill, the better. There is a whole notion around 'Follow Your Passion' and 'Do What You Love'. But what if nobody will...
