If you want to package yourself, one way to think about it is to find an existing model you love and then wrap your expertise or knowledge around it – or – you can sit down and write the sales letter selling YOU.
To package (and get paid for) your expertise and knowledge, sit down and write the sales letter selling the ultimate solution you wish existed. Don’t be too concerned with whether it will be an online program, or in person, or delivered by others, and so on. There are a lot of different ways you can deliver the expertise. What you need to first identify is what you’re actually selling people.
Sit down and write out the pitch. If you’re unsure how you’re going to deliver it, call it “glop”. Figure out what the “glop” is going to be, and then select your target market.
Ask yourself: “Who am I going to be writing to?” Answering this clearly will help you focus on who you want to be a hero to and what you’re passionate about.
Also, don’t censor yourself as you write the pitch. Don’t overanalyze. You can correct and edit things later.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
Great Copywriters Are Not Delivered by a Stork
#333 Episode Summary: There are seven attributes that all the best copywriters in the world share. Brian Kurtz shares them with you. Here’s a glance at what you’ll learn from Brian in this episode: Great Copywriters Are Not Delivered By A Stork: Brian reveals insider...
What’s The Scooby Snack?
The Excitement of a New Purchase The moment someone decides to purchase your product or service, they’re filled with excitement and anticipation. This initial burst of enthusiasm is a powerful motivator that drives the decision to buy. However, this excitement is...
How to Protect Yourself from Crime Online
#189 Episode Summary: Marc Goodman is a global strategist, author and consultant focused on the disruptive impact of advancing technologies on security, business and international affairs. Over the past twenty years, he has built his expertise in next generation...
