The Christmas holiday season is notorious for having the highest rate of sales for most business practices out of the year. Optimizing your e-commerce shop can have exponentially positive benefits to not only beat your monthly averages but also encourage a substantial growth for the start of the soon coming year. Here are some ways that you could prepare your e-commerce shop for the following holiday season:

1) Holiday Content
Focusing new social media and website presence towards the holidays will keep relevancy and inclusion with your potential customers and reoccurring clients. Here is where you can easily and effectively discuss any upcoming deals, events, specials, or anything else having to do with the company.

2) Seasonal Sales & Bundles
The holidays are a major time for consumer spending, therefore encouragement with sales and bundles would only help incentivize those interested. The season of giving has always been a great time to encourage these specials as further business into the following year promotes reoccurring satisfied customers despite the regular prices.

3) Customer Service
Because of the influx of consumers during the holidays, online stores have found technical difficulties when running the site. Whether it’s confusing layouts for elderly, or too many users crashing the system – it’s always good to have a customer service option prepared real or artificial. Even though artificial is an option when answering many similar questions, personal connections are what are most effective in solving the problem and keeping customers satisfied.

4) Email Follow-Ups
Whether it’s because of technical difficulties or consumer reconsideration, some individuals leave the site with things left in their virtual cart without purchasing. Many e-commerce platforms have options to email those who have things left in their cart. This encourages return and aid in purchasing your product or service. Emails of gratitude are also encouraging, especially if they are personalized to the holiday seasons.