With the continual evolution of the internet, technological tools are advancing, and you don’t want to fall behind when creating a website for your business.

Have an interactive website
Websites that are interactive with clickers are shown to have more clicks than those that are not. This could mean setting the tool bar up where it scrolls as the viewer scrolls, or having pictures pop up throughout your website, or even having a repeated call to action button.

Have an exciting website focus
Viewers often have a hard time focusing. Do not cluster your website with words and information. Try having a bright, colorful, clear point of focus that is consistent throughout your website.

Update frequently
To stay on top of Search Engine Optimization, update your website frequently and make it obvious to new or returning viewers where the updates have been made.

Show the world YOU
Whether this means creating personal bios, video testimonies, or adding your personal voice tone to the copywriting. Add links to social media content that is relevant and exciting for your audience. Make it known the type of person you are.

Design with the reader in mind
Choose font size, color, and design that is simplistic enough to catch the reader’s eye. Sometimes too flashy is too much. Viewers access websites on a mobile device more than a computer screen; be smart when choosing a layout for this purpose.

User attention is competitive. Make your website memorable and unique to ensure that attention is loyal.