#304 Episode Summary:
How to Go From Offline to Online to Offline Success – discover the most important direct marketing lessons he’s learned from 30+ years of experience and over 1.3 billion pieces of mail with Brian Kurtz.
Brian Kurtz was formerly the VP of Boardroom, Inc. and took the company from 5 million to 150 million in revenue. He’s mailed over 1.3 billion letters and is one of the greatest marketing minds alive.
Here’s a glance of what you’ll learn from Brian in this episode:
- Brian shares the most important direct marketing lessons he’s learned from his 30+ years of experience and having mailed over 1.3 billion pieces of mail
- 5 old-school direct response marketing techniques that make your online marketing more effective
- The right way to treat your list that allows you to mail them more, make more money and have your customer love you for it
- Brian talks about a marketing campaign that made over $300 million (The strategy he used can be used today too)
- Multi-Channel Marketing: How to make your company a solution through multiple media channels
- PLUS: How direct mail can become your secret weapon (Truthfully, the list universes aren’t the same as they used to be, BUT the response rates are still there and the targeting you can do today is amazing. Here’s how to profitably add direct mail to your marketing mix…)
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
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