Most people aren’t “loyal” unless there is such Value-Creation that people grant you business because they see you as one-of-a-kind. My dear friend, and Founder of Strategic Coach®, Dan Sullivan calls it a Value Creation Monopoly. This is where you don’t get business simply because you’re the only provider in town, but rather because you evidence care and offer people something they truly find valuable.
Walt Disney had this philosophy: “Do what you do so well that they will want to see it again and bring their friends.” Your system is one element. Another is how your Team treats people when those people interact with your Business.
It’s also about the environment you create, the expectation you set, the attitude you approach Customers with, and the communications you send out to connect with Customers… You want your Clients to “float” when they come in, while they are there, and when they walk out – and when they come again.
You do it by saying “Thank You”. You do it by anticipating their needs. You do it by appreciating them. Some of the greatest marketing in the world is creating an experience so amazing “they will want to see it again and bring their friends.”
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
How the Founder of Whole Foods Built a Conscious Company
When Joe interviewed John Mackey, the CEO of Whole Foods Market, at the Genius Network Annual Event, John discussed how to build a company with conscious capitalism as its’ core. "It starts with a higher purpose," John says. "Why does your organization exist? What is...
Build and Grow an Audience With Personas
#429 Episode Summary: Frank Kern understands how to cut through the noise and attract your ideal Client. In this episode, he shares his tactics and strategies. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more...
Why an Email or Text Is Never Enough
The majority of people I encounter make a huge mistake: They send emails or texts without the willingness to make a phone call or follow-up. Here’s what I mean: I introduce people continuously to each other via Genius Networking. I then follow up with them to ask them...
