Are you seeking a job that allows you to work on your own terms? Freelancing can provide an excellent opportunity for you to enjoy a flexible schedule, work from any location, and pursue projects that match your interests and passions. However, you must understand that succeeding as a freelancer requires more than just signing up for a platform and waiting for clients to find you. To become a successful freelancer, you need to take certain steps, develop skills, and build relationships with clients. This article will outline the essential steps to help you achieve optimal success as a freelancer, whether you’re just starting out or looking to take your freelance career to the next level.


Determine your expertise

It is important to consider the type of freelance business you want to run. You should know where you have completed work in the past and think about the experiences and expertise you have that can help shape and mold your freelance career. Having background knowledge or expertise in particular subjects, experience working with clients or companies in specific industries, or even certifications can make you an appealing professional.

Price competitively

When it comes to pricing your work, take a careful look at your professional experience and expertise in the industry. Consider the types of similar jobs you have completed in the past, the results you have produced, and the typical rates that others charge in your industry. Be sure to research the rates of similar jobs, whether it be an hourly rate or per project. By carefully considering your pricing, you can ensure that you are fairly compensated for your work while maintaining competitive rates in your industry. As your freelance career progresses, you can build up your portfolio and adjust your rates as your expertise and value increase.

Build your online presence

In today’s digital age, a significant portion of work is done online. Digital platforms, such as Upwork and Fiverr, offer a convenient way for freelancers to showcase their skills and expertise to potential employers. These platforms enable freelancers and clients to connect and collaborate seamlessly. Additionally, social media platforms can increase your visibility, reaching many people you otherwise may not be able to. Be sure you update all professional profiles and publish your more recent work accomplishments. Clients will want to see the projects you’ve worked on to better understand the type of work that will be delivered.

Update clients regularly

When you start a project, it’s essential that you keep your clients updated on your progress. Ensure you follow the guidelines communicated and stick with any agreed-upon deadlines. You should have a detailed contract outlining client expectations to save time and avoid misunderstandings. This way, the client knows exactly what services you will provide, and it demonstrates your professionalism and expertise. Once you submit the project, continue to maintain open communication with your clients regarding their satisfaction. As a freelancer, you should use every opportunity available to build your client base and network.


Overall, freelancing can be a highly profitable and satisfying career choice. It allows professionals to work on their own terms, with greater control over their work-life balance. Freelancing can be a great way to achieve financial stability while also enjoying a flexible work schedule.


Article by
Ava Collins
Content Writer and Researcher

Student award winner Ava Collins