Why Having a Coach in Your Corner Gives you the Upper Hand

The road the entrepreneur walks can be a lonely one, especially when you’re just starting out. As with anything that requires you to stick your neck out to follow a dream, it can often be confusing, especially if you don’t have anyone to turn to for consultation. You need an expert to help you kick around the ins and outs of your craft sometimes. That’s why it’s so important to have a coach on your side, a mentor who has been through everything you’re up against, someone who has traversed a whole lot more of the business landscape and can warn you about the pitfalls. It’s okay to ask for guidance. In fact, you’ll be a lot better off if you do.

An objective coach can be just the catalyst you’ve needed to call out any toxic behaviors in your business practice that may be holding you back, keeping you from reaching your full potential. Whether it’s as simple as not fully understanding what your target audience should be, or something as seemingly complicated as rolling out a brand-new marketing plan, having an industry-tested ally will give you the know-how to make the right choices for your brand. Athletes and musicians all have coaches at some point, and most who move on to success have, in some capacity, held on to a coach of some kind throughout their careers. This is no accident.

Obtaining the guidance of an expert with more experience in your field than you is one of the most often overlooked keys to success in an entrepreneur’s journey. There’s no shame in it; no need to hide your head in the sand and suffer alone. We need peer groups, we need master classes, and we need solidarity in this field if we are to reach our ultimate goals.

by: Emily Brady

Emily Brady

Emily Brady is a content writer for AFEUSA. Her education in Communication Sciences with an emphasis in journalism from Brigham Young University makes her a great fit for AFEUSA. Emily enjoys writing and often works as a freelance writer in her free time.