Being a business owner is the ultimate juggling act. You need to know how to run a business, hire new employees, tackle taxes, market your product, the list goes on and on. When learning how to handle all of this at once, it’s understandable when some things get swept...
In today’s business climate, your best bet in marketing doesn’t have to involve renting the biggest billboard in town. Although the garden-variety methods of marketing all still hold true to some extent — TV commercials, handbills, punch cards — we no longer need to...
Social media can warrant all sorts of well-deserved reactions, and personal perceptions. Social media seemed to show up overnight and before anyone realized, it was ruling the world. Only recently have colleges and universities begin to offer Social Media majors, as...
The Know-How to Pull in an Audience with Creative Content Why You Should be Creating and Publishing Content for Your Audience The umbrella of content marketing encompasses many aspects of creative advertising, all of which you should utilize to better reach...
Social Media, Marketing Lore, and You Learning What Social Media Can do for You In the digital age, you’d be hard-pressed to find a logical reason to ignore the potential of social media. Its influence is everywhere we turn; its scope stretching out from third-world...
Picture this: You have a great idea for a product and you build up a business around it. It takes off for a while – you’ve got a great team with a common vision and great marketing ideas. Maybe your business does well…for a while. Then sales start to...
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