If you could improve your first impression on a first date, you probably would. The same mentality should apply to product packaging. Nearly 72% of American consumers say packaging influenced their purchasing decision. Whether you’re thinking about shipping products...
Has your company had the same look and logo for the past 10 years? Have you considered the impact you’d have if you changed it — showing your customers that you still care about appearances and adapting to new times? Although we know not to judge a book by its cover,...
Recently, it seems more and more that print marketing — or print anything, really — is becoming a thing of the past. Don’t buy in to it. Even though digital marketing is important and will remain so for the foreseeable future, there are a few key reasons that a print...
Due to the pandemic, many businesses are reevaluating their business plans, including pivoting their entire business model. If you find yourself in a similar situation with your company, you need to think outside the box, viewing clients, family, and friend’s...
What to Do in the Gig Economy During COVID-19 The pandemic has critically hurt the gig economy. If you’re a freelancer or subcontractor, you know this all too well. However, as more industries reopen, the demand for these various gig services is resurfacing. But...
Social media platforms like Facebook, Instagram, and Twitter are continually expanding their advertising tools, and properly utilizing them is a full-time job. To ensure you’re making the most out of your Twitter presence, here is what you need to know. Stay...
Many businesses pour resources into branding and marketing but overlook PR — yet it's PR that builds the trust, credibility, and reputation that turn attention into lasting revenue in a crowded market.
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