As a business owner, you might have some concerns about the future. Over 80% of small businesses fail within the first 18 months, and 93% of businesses fail after 10 years. We can only imagine how much worse those statistics are now during the pandemic. There are,...
Can the right packaging sell your product for you? Yes, it can. It is especially impactful in a time when appearances mean a lot. People love posting unboxings on Instagram, TikTok, and Facebook, and sharing the new, helpful products they’ve bought. This is why...
Research shows that using memes, GIFs, and/or images on your Twitter social media page will increase engagement — but that’s not the only reason many big corporations are embracing memes in their advertising. Research shows that using memes, GIFs, and/or images on...
When your small business is really small — and we mean just you — then it can seem redundant to try and encapsulate your business identity through social media and marketing. It’s just your own identity, right? When your small business is really small — and we mean...
2020 has — in almost every respect — been a complete mess, and many of us are looking forward to a brand-new year. But you don’t need to wait for 2021 for your business to get a fresh start and thrive in new ways. Here are just a few ways you can jump ahead and grow...
There are many philosophies about branding — but when’s the last time you heard someone philosophize over a great cold email? Luckily, they’re more related than you think. Mastering the art of a cold email is important. Much of our social and business communication is...
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