Can the right packaging sell your product for you? Yes, it can. It is especially impactful in a time when appearances mean a lot. People love posting unboxings on Instagram, TikTok, and Facebook, and sharing the new, helpful products they’ve bought. This is why...
Research shows that using memes, GIFs, and/or images on your Twitter social media page will increase engagement — but that’s not the only reason many big corporations are embracing memes in their advertising. Research shows that using memes, GIFs, and/or images on...
When your small business is really small — and we mean just you — then it can seem redundant to try and encapsulate your business identity through social media and marketing. It’s just your own identity, right? When your small business is really small — and we mean...
2020 has — in almost every respect — been a complete mess, and many of us are looking forward to a brand-new year. But you don’t need to wait for 2021 for your business to get a fresh start and thrive in new ways. Here are just a few ways you can jump ahead and grow...
There are many philosophies about branding — but when’s the last time you heard someone philosophize over a great cold email? Luckily, they’re more related than you think. Mastering the art of a cold email is important. Much of our social and business communication is...
During a pandemic, it’s easy to see lots of reasons why many businesses are losing customers right now. But that doesn’t mean you’re completely helpless — in fact, this might be the best time to impress consumers by reaching out to them through a beautiful, mailed...
Many businesses pour resources into branding and marketing but overlook PR — yet it's PR that builds the trust, credibility, and reputation that turn attention into lasting revenue in a crowded market.
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