Making Your Brand Impossible to Resist

#413 Episode Summary: Better is NOT Better: Sally lays out the huge differences between being ‘better’ and being DIFFERENT. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go...

Getting the Fundamentals of Marketing

#412 Episode Summary: How to correctly think about your marketing, positioning, branding, and messaging if you’re a successful company. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go...
The Real Business You’re In

The Real Business You’re In

What business are you in? Go ahead and answer that question, and then keep reading… Okay, did you think of the business you are in? Well, it’s a bit of a trick question, because the real business you are in is: The Arithmetic Business. All of us are. The fact is, if...